Shopping & Markets · Our pick

Sirogojno Style

Knitwear·Sirogojno, Serbia·€€€

Hand-knitted heritage

Hand-knitted wool clothing rooted in the patterned sweaters of Sirogojno’s village knitters.

About Sirogojno Style

In 1962 the women of Sirogojno began knitting for the local agricultural cooperative, and their hand-knitted wool, designed by Dobrila Vasiljević Smiljanić, soon won fans at home and abroad, with an AMMA award from the Italian fashion designers’ guild in 1977. The early geometric and floral patterns gave way in the 1980s to the label’s signature landscapes of Zlatibor nature. Today hundreds of knitters work in Icelandic yarn, alongside young designers giving the craft a modern edge. Visit the Knitters’ Museum, opened in 2008, with its fashion photographs and film of the shows.

Our take

  • Hand-knitted wool
  • Traditional patterns
  • Knitters’ museum nearby
Address
Sirogojno, the Balkans
Price guide
€€€ (shopping & markets price guide)

Get directions

Opening hours, prices and seasonal openings change, so please check with Sirogojno Style before you go.

Last checked: October 2026 How we choose

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